This mascara is lightweight and gives great length and lift without clumping. It feels nourishing on the lashes and doesn’t flake or smudge throughout the day. I have sensitive eyes, and this one works very well with no irritation. The soft black color looks natural and beautiful. Definitely a great everyday mascara.
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ILIA Limitless Lash MascaraCarbon Beauty
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This item: ILIA - Limitless Lash Mascara | Lightweight, Nourishing, Lengthening, Lifting | Flake + Smudge-Resistant | Non-Toxic, Cruelty-Free, Ophthalmologist-Tested, Safe For Sensitive Eyes (Soft Black)
JPY4,548 (JPY 16,244/fluid ounce)
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Customers say
Customers find this mascara to be a fabulous product that makes lashes look longer and fuller, with smooth application and easy removal with micellar water. The product receives positive feedback for its quality, with one customer noting it doesn't clump or smear. Eye irritation experiences are mixed, with some finding it gentle on sensitive eyes while others report burning sensations. Longevity is also mixed, with some saying it lasts all day while others report flaking throughout the day.
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321 customers mention quality, 278 positive, 43 negative
great mascara..very very good quality and clean..however the applicator is very long and if you are not under 50 you will poke your eye with the...Read more
I have sensitive eyes that react to many brands of mascara. I’m having no sensitivity with this brand and the unique applicator curls my eyelashes...Read more
...in a fab fit fun box and liked it so much I ordered again.. great product that has natural ingredients and very easy to remove but also stays on wellRead more
Best mascara. I was not certain about the price but it was well worth it. I recently decided to give it a try after a friend recommended the brand....Read more
200 customers mention ease of removal, 177 positive, 23 negative
I love this mascara for being easy to remove and no flakes, but it smudges when you rub your eyes. It also has gotten clumpy the more I have used it....Read more
My favorite mascara!!!! Stays on all day, no smudging or flaking. Makes my lashes full the more I build it. Natural full looking eyelashes....Read more
...it is—it stays put all day, even through workouts, but still comes off easily at the end of the day with no rubbing or irritation....Read more
Beautiful results with cleaner ingredients and it washes off easily, not requiring a separate eye makeup remover product.Read more
178 customers mention lengthens lashes, 158 positive, 20 negative
I am obsessed with this mascara. It lengthens, lasts all day, and is just beautiful. I will be buying agin. Also, we love a good mascara thats clean.Read more
...I got great separation and length, so so volume, but if you have long lashes and tons of them like me that isn't a deal breaker....Read more
...I highly recommend this mascara. It is long lasting too both on your eyes and one tube seems to last for months. It is a professional grade mascara.Read more
Is buildable and lengthens lashes! The wand is great and doesn’t clump very easily....Read more
159 customers mention looks great, 153 positive, 6 negative
...with just water, lasts all day, has a great applicator wand, and looks great. There is nothing more i would want, I will use this forever.Read more
...It lengthens, lasts all day, and is just beautiful. I will be buying agin. Also, we love a good mascara thats clean.Read more
...It makes my lashes look long but does it in a way that looks natural. Not sure I'll go back to any other brand!Read more
...Clumping! No Smudging! & a natural look. My days of buying & tossing out mascaras are over!Read more
126 customers mention application ease, 112 positive, 14 negative
Ilia mascara is my favorite. It is easy to apply and does not smudge. I have a tendency to rub my eyes, but even then it does not smudge!...Read more
Worst mascara I’ve tried so far. It goes on smooth but little tubes come off during the day and smudges easily, I don’t have a problem with my eyes...Read more
I never thought I would pay that much for a mascara. It goes on easily, does not clump and lasts all day!! I only used waterproof every day!...Read more
I really liked it. It worked well. Lasted long. Arrived quick. Goes on easy. I like the wand a lot. Clean brand and clean product. Very pleasedRead more
296 customers mention clumpiness, 184 positive, 112 negative
...Goes on nice, love the lengthening of my lashes, no clumping, no flaking. And something you don’t really think about with mascara, it smells good.Read more
...This was clumpy and felt very “heavy” on my lashes. It’s also not at all water resistant, it smudged immediately if my eyes got watery....Read more
...It goes on easily, does not clump and lasts all day!! I only used waterproof every day! Now unless I’m swimming or running I use this every day .Read more
I prefer the natural look, not thick. No clumps, full extension without looking juvenile - perfect and it was delivered same day I ordered- wow that...Read more
180 customers mention eye irritation, 113 positive, 67 negative
Got this because reviews said it was great for sensitive eyes… my sensitive eyes were not a fan and the brush is really firm and hard when applying.Read more
...is any type of moisture in my eye, even a sneeze, it drips and burns my eyes! I'm sad because I missed the deadline for a refund....Read more
One of the few mascaras that does not irritate my eyes and does not flake. I can create lash, buildable lashes. Easy to remove with soap and water....Read more
...Most importantly it feels good, like it is healthy for my eyes. No irritation! Amazing! So many mascaras these days are not the best for your eyes....Read more
136 customers mention longevity, 78 positive, 58 negative
I am obsessed with this mascara. It lengthens, lasts all day, and is just beautiful. I will be buying agin. Also, we love a good mascara thats clean.Read more
I read good reviews so I splurged. It is so costly and it flakes. I can’t return it. Not happy with this purchase.Read more
...Goes on nice, love the lengthening of my lashes, no clumping, no flaking. And something you don’t really think about with mascara, it smells good.Read more
I’m not sure I could hate this more than I do! It flakes off, takes 1000000coats to look like I even have mascara on and the brush on the end is so...Read more
Perfection!
I LOVE this mascara!! I’ve tried so many different brands and this one is the best by far. In my pictures, I applied over 8 hours ago and it’s still going strong. Absolutely ZERO flaking! The unique brush is what allows the lash separation and little clumping. If you’re thinking about it, buy it now!! You won’t regret it!
Top reviews from the United States
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- Reviewed in the United States on January 2, 2026Color: BlackVerified Purchase
I LOVE this mascara!! I’ve tried so many different brands and this one is the best by far. In my pictures, I applied over 8 hours ago and it’s still going strong. Absolutely ZERO flaking! The unique brush is what allows the lash separation and little clumping. If you’re thinking about it, buy it now!! You won’t regret it!
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- Reviewed in the United States on July 26, 2024Color: BlackVerified Purchase
Before I go all negative on it, I can say for sure that the look it gives you is natural and AMAZING.
I honestly wasn’t going to do a review on this mascara since i had stopped using it but as someone who wears 5 different mascara religiously (every single day), it would be a disservice to the girlies to not to do one.
First thing, ITS NOT SMUDGE/WATER/DUSTPROOF. I wore it to see Inside Out 2 (where i cried), the mascara itself looks really great, especially because the brush has 2 different volume settings allowing me to mix and match my lashes but by the end of the movie I wiped my eye and there was nothing there. Like absolutely nothing. As much as it is a great advantage in taking your makeup off flawlessly, it’s not the best mascara if you’re an eye rubber or regular tear dropper. I work 12 hour shifts and use this mascara on my bottom lashes, not even 3 hours into my shift i see mascara dots on my under eye.. anyways.
Second thing. Smell is so bad. That’s it. that’s the end of the sentence. that’s how bad the smell is.
One thing i will say is, if you accidentally poke yourself or get it in your actual eye, you’ll be okay.
overall ilia gets a 4/10 for me. I’ve tried 30 mascara at this point and ilia is just not the mascara for me. I hope you have better luck!
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- Reviewed in the United States on November 24, 2025Color: BrownVerified Purchase
Good mascara! Brown seems a little more soft which is what I was going for. Only applied a thin layer on top lashes in the photo. I typically wear Crunchi but I don’t like their mascara so I tried this. It applies well - good wand. Does burn a little if it runs. I’ll buy it again.
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Top reviews from other countries
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- MadisonReviewed in Canada on August 9, 2025
The best mascara I have ever used
Color: BlackVerified Purchase -
